Dr JOSHUA SELVAKUMAR J
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Determinants of supply chain effectiveness during economic slowdown - An exploratory study of the Indian textiles cluster | IndustriaTextila / 71 / 6 / 519 - 529 | 1222-5347 | 12-Dec-2020 |
| 2 | Impact of Service Quality on Customer Satisfaction in Public Sector and Private Sector Banks | Purushartha ? A Journal of Management, Ethics and Spirituality / 8 / 1 / 1 - 12 | 0975-024X | 20-Aug-2015 |
| 3 | Enablers and Outcomes of Supply Chain Collaboration for Sustainable Growth | International Research Journal of Multidisciplinary Scope / 5 / 1 / 535 - 556 | 2582-631X | 30-Jan-2024 |
| 4 | Triggers of Changes in Business Processes and Applications: A Systematic Review | International Research Journal of Multidisciplinary Scope (IRJMS) / 5 / 2 / 778 - 792 | 2582-631X | 20-May-2024 |
| 5 | A Stochastic Method For Optimizing Portfolios Using A Combined Monte Carlo And Markowitz Model: Approach On Python | Economics / 12 / 2 / 227 - 241 | 1864-6042 | 28-May-2024 |
| 6 | Does risk management components influence on project success? Evidence from IT sector | Journal of Project Management / 9 / 3 / 269 - 276 | 2371-8374 | 18-Jun-2024 |
| 7 | The Macro Lens: Exploring the Impact of Macroeconomic Variables on India’s Small Cap, Mid Cap, and Large Cap Indices | ECONOMIC AND REGIONAL STUDIES / 18 / 3 / 376 - 388 | 2083-3725 | 10-Dec-2025 |
| 8 | Trait-Driven Persuasion: Investigating the Role of Personality in Shaping Advertising Effectiveness | Journal of Behavioral Sciences / 36 / 1 / 5 - 29 | 1028-9097 | 20-Jan-2026 |
| 9 | A study on branding strategies (green innovation and international marketing) and their impact on purchase decision involvement of customers in the textile industry, with disposable income as a moderating factor | Industria Textila / 76 / 6 / 833 - 841 | 1222-5347 | 26-Dec-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Infrastructure Possibilities and Human-Centered Approaches With Industry 5.0 | SATHISH P,JOSHUA SELVAKUMAR J,MOHAMMAD AYOUB KHAN, RIJWAN KHAN, PUSHKAR PRAVEEN,, SUGANYA G, VARADHARAJAN | 9798369307823 | / |
| 2 | New Business Frontiers in the Metaverse | SATHISH P,JOSHUA SELVAKUMAR J,SHIVANI INDER, SHUCHI DAWRA, KYLA LATRICE TENNIN,, SUGANYA G | 9798369324226 | / |
| 3 | Employee Performance Management for Improved Workplace Motivation | SATHISH P,JOSHUA SELVAKUMAR J,SUGANYA G, WASANTHA RAJAPAKSHE | 9798369343876 | / |
| 4 | Studies in Big Data | SATHISH P,JOSHUA SELVAKUMAR J, SREERAMAN NANDHI,BAHAAEDDIN ALAREENI, BHARATH SAMPATH, S SUJA, SUGANYA G | 21976503 | / |
| 5 | Applied Research for Growth, Innovation and Sustainable impact | JOSHUA SELVAKUMAR J,OTHER | 978-1-041-16441-8 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | ?Driving Agenda 2030: Research for Societal and Business Sustainability? organized by Centre for Social Sensitivity and Action (CSSA) | CONFERENCES | Enablers and Outcomes of Supply Chain Collaboration for Sustainable Growth in the Garment Manufacturing Sector | PRESENTER) | GOA Institute of ManagementOnline | 18/11/2021 |
| 2 | International Conference on ESG (Environmental Social and Governance) | CONFERENCES | Study on the impact of Managerial Entrenchment and Corporate Governance of firm performance and Capital structure | PRESENTER) | Ramaiah Institute of Management | 27/06/2023 |
| 3 | International conference on Interdisciplinary Engagement and Social innovations in Business and Tourism | CONFERENCES | A conceptual study on the role of Hyper personalization in the creation of Micro- moments and Sustainable Growth | PRESENTER) | Bengaluru | 05/10/2023 |
| 4 | The 10th International Conference on Business and Technology (ICBTAMMAN'2024) | CONFERENCES | Investigating the Relationship among Demographic Profiles and Customer Engagement Cluster Groups on Mobile E Commerce Applications | PRESENTER) | EuroMid Academy of Business and Technology, TurkeyAmman - Jordan | 07/08/2024 |
| 5 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | A Strategic Search for Technology - Organization - Environment (TOE) Framework for AI Adoption Model (AIAM) for Higher Education Institutions fostering the Diffusion of Innovation | PRESENTER) | CHRIST (Deemed to be University)CHRIST (Deemed to be University) Bannerghatta Road Campus | 24/01/2025 |
| 6 | International Conference on Management and Information Technology in Industry 5.0 | CONFERENCES | Celebrity Endorsement in Fashion Purchases | PRESENTER) | Jain University and Taylor & FrancisPattaya, Thailand | 03/04/2025 |
| 7 | International Conference on Emerging practices in Business and Management | CONFERENCES | International Conference on Emerging practices in Business and Management | MODERATOR) | Saveetha Engineering College Affiliated to Anna UniversityChennai | 22/05/2025 |
| 8 | Teachers Conference - Empowering Educators | CONFERENCES | Teachers Conference - Empowering Educators | PARTICIPANT) | The Institute of Company Secretaries of IndiaBengaluru, Karnataka | 20/08/2025 |
| 9 | The 2025 International Conference on Sustainable innovation and Environment (ICSIE) | CONFERENCES | Exploring Determinants of Green Real Estate Purchase Intention: The Role of Social Media Engagement and Environmental Awareness among Consumers | PRESENTER) | Universitas Sebelas Maret, SurakartaSurakarta, Indonesia | 15/10/2025 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Research Methodology | Research Workshop | 14/10/2024 | St. Joseph's University |
| 2 | Foundations to AI in Academic Research | Five Days National Level Online Faculty Development Programme | 28/07/2025 | Bishop Ambrose College (Autonomous) |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A study on Examining the Personal Finance Attitutde, Behaviours and Knowledge level among private and public sector Bank Employees in Coimbatore City | Sathya Priya M | CO_SUPERVISOR | Awarded | December 2020 | |
| 2 | A study on the service quality for faculty members in using B-school Library Resources in Tamilnadu | Chandrasekaran S | CO_SUPERVISOR | Awarded | December 2019 | |
| 3 | A Comprehensive Model on the Enablers and Outcomes of Supply chain collaboration for sustainable Growth and Performance in the Garment Value Chain | Suganya G | SUPERVISOR | Awarded | July 2022 | |
| 4 | Drivers for Brand Evangelism in Multi-National Quick Service Restaurant Chains - A Study in the Indian Context | Arthi T S | SUPERVISOR | Awarded | September 2023 | |
| 5 | Determinants of Happiness Among Women Employees in Spinning Mills | Chandrasekaran V | CO_SUPERVISOR | Awarded | July 2021 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | SYSTEM AND METHOD FOR IDENTIFYING BRAND PERSONALITY DIMENSIONS IN THE QUICK SERVICE RESTAURANT INDUSTRY | JOSHUA SELVAKUMAR J, SHILPA SARVANI RAVI, SREERAMAN NANDHI | 07-Jul-2025 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Data Analysis with AI Integration | Jain University, CMS Business School, Jain University | National | Invited Resource Person/Trainer | 05/12/2025 |
| 2 | Literature Review and Model Building with AI | Jain University, CMS Business School, Jain University | National | Invited Resource Person/Trainer | 03/12/2025 |
| 3 | Summer School on Business Analytics | CHRIST (Deemed to be University) Bangalore Bannerghatta Road Campus , | National | Participant | 04/06/2025 |
| 4 | Transformative Teaching Toolkit for Management Educators | CHRIST (Deemed to be University) Bangalore Bannerghatta Road Campus , | Institutional | Participant | 13/11/2024 |